13 Reasons to Hire a Publicist (How this can positively impact your business)

So you’ve been thinking of hiring a Publicist lately and wondering if this is a good idea or not.

You’re realising more and more (each day) that you need some good press, publicity and some powerful media exposure to help you stand out in your online business and to help you be  cut above your competition,

You are drained by all the noise on social media, you are so fed up of posting 24/7 or scrolling through meaningless posts,

You feel like you aren’t getting your message across to your audience or your potential clients the way you wish,

You know that you are good at marketing but you aren’t familiar with PR or you aren’t good at leveraging PR the way you need to. 

You dream of being on some bigger podcasts, you’d love to see yourself in some magazines, you desire to be on TV and be on some exciting radio shows.

If this sounds like you (even if you can identify with at least 2 of these statements above) then it’s most certainly likely that hiring a publicist might be one of the next best steps to take in your business.

1. Get the PR and media support that you need to attract media interviews, press, publications, invitations to events and collaborations that you have been dreaming of:
Publicists offer done for you services where they get you booked out for media opportunities, press opportunities, brand deals, guest blogging opportunities and more. They will do all the pitching for you and get your calendar booked with interviews, features, media appearances and other PR opportunities. A Publicist makes your life easier, they’ll speak back and forth with media sources selling you and your brand to the media and giving them tangible reasons as to why they should feature, interview you, collaborate with you or have you on their stage.

2. A Publicist can help you minimise your chances of having a PR Crisis or a Social Media Crisis:
I often say it’s not if a PR crisis happens, it’s when it happens. Because if you are putting yourself and your business out there online, posting content on social media and if you are being visible in person at events then chances are you’ll attract some bad publicity at some point. This could look like bad book reviews on Amazon, someone ranting about your coaching programme on social media, customer complaints that leak into the media, or something extreme such as getting 20,000 refund requests in one day. Sometimes a crisis can be a good thing too but it can be poorly managed such as getting 5,000 product sales overnight which seems amazing but if your company can’t get the products out on time due to shipping problems this can create a huge level of angry customers. A publicist is there to help you manage crises like this in real time by going into damage control, giving you the guidance on how to turn things around and get back into your audiences, your clients or the media’s good graces again..

3 A Publicist can help you to quadruple or even 10 x your income and impact and advise you on ways to protect your finances and your assets:
Most people who work with publicists end up doubling, tripling , quadrupling or 10 x-ing the amount of money that they currently earn. It’s one of the quickest paths to becoming a millionaire because publicity is a form of money in it self, and what I mean by this is publicity often converts to money so it’s almost like free money every time you get some press for your brand. The visibility that you will get will help you get more eyes on your business, on your products and services resulting in bigger income.

A publicist can also help you prevent a financial crisis ahead of time or help you to protect your income and assets by taking the time to pinpoint weaknesses and threats that you or your brand could be making that could make you lose good opportunities, good PR, sales and money in the short or long run. A Publicist is there to help you protect your brand. A Publicist is usually trained and qualified to help you to avoid behaviours, social media posts, and bad habits that could ruin your image and your brand.

4. Get closer to becoming the Celebrity that you have always dreamed of being:
What does Kim Kardashian have? A Publicist, What does Mariah Carey have? A Publicist.  What does Will Smith have? A Publicist. So what do you need if you want to be a Celebrity too? A PUBLICIST!! It’s literally the best way to add the celebrity factor to your brand and to start being see as the Celebrity that you desire to be.  

’A publicist can help you create a powerful game PR and media game plan to raise your media presence, your authority, influence and your credibility’.
- Queen Chioma

5. A publicist can help you create a powerful game PR and media game plan to raise your media presence, your authority, influence and your credibility.

6. This is your chance to get your media essentials in place and to get your PR house in order: Your publicist is likely to give you lots of ideas and tips on what kinds of media essentials you need to have to stand out in front of the media and in front of online and live audiences. Media essentials that you’ll probably work on could be things like creating or updating your media kit, creating or updating your media page on your website, creating or updating your media reel, getting new business cards for speaking events and the list goes on. When working with clients I’ve sometimes helped them with all of the above and sometimes I suggest things like getting new professional photos done, getting a professional advert done with a producer or a production team, I might advice them to get business cards done. Speaking of business cards, some entrepreneurs think it’s out of date to have business cards but trust me there’s nothing worse than going to live events where someone important gives you their business card and you are scrambling around to find a pen and some paper to write down your details. That screams unprofessional so I always encourage my clients to get a stack of business cards made up and put a few in their wallets just in case they are at a event and they happen to need them.

‘Your publicist is likely to give you ideas on what kinds of media essentials you need to have to stand out in front of the media and in
front of online and live audiences’.
- Queen Chioma Nworgu

7. You’ll have a complete rebrand:
There’s no way that you’ll work with a Publicist or even a PR consultant and not move to the next level. Something or many things will be upgraded as mentioned above you’ll have a more powerful media presence, better media page on your website, higher quality photos, more press and publications, better videos to use for promotional opportunities and the list goes on.

8. A publicist can help you to understand with media jargon and key PR terms that you need to understand when dealing with journalists, TV hosts, editors, media houses, and other key figures in the media.

9. Your media copy writing skills will improve:
You’ll learn how to sprinkle media copy that’s compelling all over your website, write better biographies, write better pitches, write better emails to the media, use better subject lines when sending in emails, write better copy on social media and so much more as you’ll see how your Publicist writes and does things , which you can learn from and because your Publicist is likely to tweak, improve, edit and glamourise everything that needs to be at a higher standard to position you for bigger and better media opportunities and for more income and impact online, offline and in your business.

10. A Publicist is like a bridge and the sweet spot between you and the media:

Your publicist is the the middle person to help bring you and the media together. You want publicity and media bookings and the media are looking for quality articles, great quotes that they can use in their magazines, cover girls, great stories, great hooks and angles, great pitches. The media have standards, their own criteria and their own agenda and and there’s a good chance that you have what you are looking for too such as great platforms to be featured on. So your Publicist literally prepares you to be a great fit for the media opportunities that you desire. They are the ones that will try and help the media to see how fantastic and how brilliant you are, they will also let you know what the media is saying too.

The problem with you pitching for yourself is the risk of your emotions getting hurt/you getting discouraged if you get rejected for an interview, if you get let down at the last minute or if let’s say one of your articles gets torn apart.

But the good news is the Publicist won’t really feel rejected if the media turns you down for opportunities as the rejection isn’t happening to him or her directly, so there’s a layer of protection added in when dealing with a Publicist. The Publicist knows how to relay information to you (i.e. Let you what the media is requesting) using sensitivity and tact instead of letting you know bluntly and ruthlessly.

11. The Publicist can also keep you motivated, encouraged, help you to bounce back if something doesn’t work out and celebrate with you when you have PR and media wins.

12. Your Publicity can help you come up with the best PR strategies or the best PR campaign ideas to help you promote your book, products, services or to help you create an awareness about a cause that matters to you.

13. Your Publicist will help you with charity and philanthropy ideas and help you to support good causes and support community projects to appear more charitable and relatable.

Thanks for reading, hope this has helped you with all the details that you need to